1. Introduction
This Cookie Policy explains how Trend AI ("we," "our," or "us") uses cookies and similar tracking technologies when you visit our website at https://trendai.au.
By continuing to browse or use our website, you acknowledge that you have read and understood this Cookie Policy and agree to our use of cookies as described herein.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information about how their site is being used.
Cookies can be "persistent" or "session" cookies:
- Persistent Cookies: These remain on your device for a set period of time or until you delete them manually
- Session Cookies: These are temporary and are deleted when you close your browser
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the website would not function correctly without them.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains user session | Session |
| csrf_token | Security - prevents cross-site request forgery | Session |
| cookie_consent | Stores your cookie preferences | 1 year |
3.2 Performance and Analytics Cookies
These cookies collect information about how visitors use our website, such as which pages are visited most often and if visitors encounter error messages. This information helps us improve how our website works. All information collected is aggregated and anonymous.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes users | 2 years |
| _ga_* | Google Analytics 4 - maintains session state | 2 years |
| _gid | Google Analytics - distinguishes users | 24 hours |
3.3 Functional Cookies
These cookies allow the website to remember choices you make (such as your language preference or the region you are in) and provide enhanced, more personalized features.
| Cookie Name | Purpose | Duration |
|---|---|---|
| language | Remembers your language preference | 1 year |
| theme | Remembers your display preferences | 1 year |
3.4 Marketing and Advertising Cookies
These cookies are used to track visitors across websites. They are used to display ads that are relevant and engaging for individual users and thereby more valuable for publishers and third-party advertisers.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Facebook Pixel - tracks visits for ad targeting | 3 months |
| _gcl_au | Google Ads - conversion tracking | 3 months |
| li_sugr | LinkedIn - ad targeting and analytics | 3 months |
4. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements, and so forth. These third parties may include:
- Google Analytics: For website analytics and performance measurement
- Google Ads: For advertising and conversion tracking
- Meta (Facebook/Instagram): For social media integration and advertising
- LinkedIn: For professional networking features and advertising
- YouTube: For embedded video content
Each third party has its own privacy and cookie policies. We encourage you to review their policies for more information about how they use cookies.
5. How to Manage Cookies
You have several options for managing cookies:
5.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "Options" or "Preferences" menu of your browser. The following links provide information on how to manage cookies in common browsers:
5.2 Opt-Out Tools
You can also opt out of certain third-party cookies using the following tools:
6. Impact of Disabling Cookies
Please be aware that if you choose to disable or block cookies, some parts of our website may not function properly. Specifically:
- You may not be able to access certain features or areas of the website
- Your preferences may not be saved between visits
- Some forms may not work correctly
- The website experience may be less personalized
7. Similar Technologies
In addition to cookies, we may also use other similar technologies:
- Web Beacons: Small graphic images (also known as "pixel tags" or "clear GIFs") used to track user behavior and conversions
- Local Storage: Allows websites to store data locally on your device, similar to cookies but with larger storage capacity
- Session Storage: Similar to local storage but data is cleared when the browser session ends
8. Do Not Track Signals
Some browsers offer a "Do Not Track" ("DNT") setting that sends a signal to websites requesting that they not track your browsing activity. Currently, there is no universally accepted standard for how websites should respond to DNT signals. At this time, our website does not respond to DNT signals, but you can still manage your cookie preferences using the methods described above.
9. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page and update the "Last Updated" date at the top of this policy. We encourage you to review this policy periodically.
10. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
11. Related Policies
For more information about how we collect, use, and protect your personal information, please also review our: